The Ultimate Guide to Pinterest Keyword Research for Etsy Sellers
As an Etsy seller, you know how important it is to drive traffic to your shop. While Instagram and Facebook are great platforms, Pinterest can be a game-changer. Why? Because Pinterest isn’t just a social media platform; it’s a visual search engine where people go to discover new ideas, products, and solutions. The key to getting your products found on Pinterest? Keyword research.
In this blog post, we’ll cover why Pinterest keyword research is essential for Etsy sellers, how to do it effectively, and why you should consider using PinClicks to supercharge your strategy.
Why Pinterest Keyword Research Matters
Pinterest users actively search for ideas and products using keywords. Whether it’s “boho wall art,” “custom gold jewelry,” or “modern shelving,” they’re typing in terms that lead them directly to content that matches their interests. By strategically using these keywords in your pins, descriptions, and boards, you can:
Increase visibility: The right keywords help your pins show up in search results and feeds.
Attract the right audience: You’ll reach users who are already looking for what you sell.
Boost traffic to your Etsy shop: Pinterest acts as a direct pipeline to your product listings.
Without keyword research, you’re essentially throwing your pins into the void and hoping for the best.
How to Do Pinterest Keyword Research
Here’s a simple step-by-step guide to finding the best keywords for your Etsy shop:
Start with Pinterest Search: Type a broad term related to your products into the Pinterest search bar, such as “handmade candles.” Pinterest will suggest related terms like “soy candles” or “aromatherapy candles.” These suggestions are goldmines for popular keywords.
Use Pinterest Trends: Pinterest’s free tool, Pinterest Trends, shows what’s trending on the platform. This is perfect for identifying seasonal and niche-specific keywords.
Look at Competitor Pins: Check out pins from successful sellers in your niche. Analyze their titles, descriptions, and hashtags for keyword inspiration.
Think Like a Buyer: Consider what your ideal customer would type into the search bar. If you sell custom pet portraits, they might search for “personalized pet gifts” or “pet art ideas.”
Incorporate Keywords Everywhere: Once you’ve identified your keywords, use them in your pin titles, descriptions, board names, and even on your pin images. Consistency is key!
Why Sellers Should Use PinClicks
PinClicks is an innovative service designed to help Etsy sellers maximize their Pinterest strategy. Here’s how it can help you:
Keyword Optimization Done for You: PinClicks researches the most relevant keywords for your niche, ensuring your pins are fully optimized to reach your target audience.
See Top-Performing Pins: PinClicks identifies the top-performing pins in your niche, giving you valuable insights into what works. You can recreate these successful pins for your own boards, using similar designs and strategies to capture your audience’s attention.
Discover Annotated Interests: PinClicks uncovers annotated interests for pins—keywords that Pinterest identifies after analyzing the title, description, and the content of linked websites. These insights allow you to fine-tune your strategy and ensure your pins align with what Pinterest recognizes as relevant and engaging.
Save Time and Focus on What You Love: As an Etsy seller, you have enough on your plate managing inventory, customer service, and creating new products. PinClicks takes the guesswork out of Pinterest, freeing up your time to focus on growing your shop.
Results That Drive Sales: By combining strategic keyword insights and data on successful pins, PinClicks helps drive more traffic—and ultimately more sales—to your Etsy shop.
Take Your Pinterest Marketing Even Further with Pinterest Skool
If you’re ready to fully unlock Pinterest’s potential for your Etsy shop, Pinterest Skool is here to help. In Pinterest Skool, I’ll teach you how to conduct effective keyword research tailored to your niche and guide you through creating clickworthy pins and video pins. Plus, you’ll gain access to professionally designed Canva video templates that you can customize for your brand. These templates are proven to grab attention and drive traffic straight to your listings.
Pinterest Skool empowers Etsy sellers to streamline their marketing efforts and see real results. Whether you’re new to Pinterest or looking to refine your strategy, this resource will give you the tools and confidence to succeed.
Final Thoughts
Pinterest keyword research isn’t just a nice-to-have for Etsy sellers; it’s a must. By understanding what your audience is searching for and optimizing your content to match, you can turn Pinterest into a consistent traffic driver for your shop. And with the help of tools like PinClicks, you can amplify your efforts and see even better results.
Ready to take your Pinterest game to the next level? Start your keyword research today—and let PinClicks guide you in creating pins that truly convert!
Affiliate Disclaimer: This post contains affiliate links for PinClicks. If you use these links to make a purchase, I may earn a commission at no additional cost to you.
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